"The problem is that building great experiences is everyone's responsibility and nobody's job." →
We are happy to visit Disneyland or pay real money for virtual goods because they amuse and delight us. Brands are symbols of experiences, and we have learned not to question brand premiums. Spending $200 for an Armani shirt makes perfect sense because the luxury experience and self-expression create an intangible value beyond the mere cloth.
Great read.
(Source: twitter.com)
