Tightwind — Thoughts on IPhone 4

minimalmac:

Although Apple is certainly padding the iPhone’s feature list with this release, they aren’t attempting to compete with Android phones feature-by-feature. Instead, they are trying to continually redefine exactly what a smartphone is, and thus force their competitors to compete on Apple’s terms. They’re trying to make everyone else respond to them, rather than the other way around.

An interesting and spot on observation by Kyle. As long as you are the one setting the rules, no one else can win the game.

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This post has 39 notes
Posted at 2:06 PM 08 June 2010
  1. simplicityssake reblogged this from minimalmac and added:
    As someone interested in the way marketing works, I love Apple.
  2. drumby reblogged this from minimalmac
  3. wearebinary reblogged this from minimalmac and added:
    Yes! Its not that they are trying to 1-up competitors, they try to 1-up themselves!
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